Partnership
The decisions. The people. The numbers. The possibilities. The thing you cannot quite name but know deserves your attention.
I work with entrepreneurs at different stages of business to make sense of what is happening, explore what is possible, and find a way forward that feels genuinely their own.
Strategic Business
You don't have to carry the whole business alone.
THE WORK BEHIND THE BUSINESS
The business changes.
Your role changes with it.
At every stage of entrepreneurship, there are moments when the path forward is not obvious. The question may be strategic, operational, relational, or deeply personal. Often, it is several of those things at once.
This work creates room to look at the whole picture—what is happening in the business, what is being asked of you as its leader, and what deserves your attention next.
A DIFFERENT KIND OF BUSINESS SUPPORT
Practical strategy, thoughtful perspective, and space to think.
You do not need another person handing you a generic formula. You need someone who can understand the complexity, ask the question underneath the question, and help you see what you may be too close to notice.
Bring the decisions, opportunities, challenges, and ideas currently taking up space in your mind. Together, we will sort through what matters, identify what may be getting overlooked, and clarify a practical way forward.
02
01
03
Single-Session Intensive
Ongoing Thought Partnership
Fixed-Term Partnership
Consistent one-to-one support for entrepreneurs who want a trusted perspective beside them as the business evolves.
Bring the decisions, opportunities, challenges, and ideas currently taking up space in your mind. We will work through them together and determine what deserves your attention next
Focused one-to-one support built around a particular chapter, transition, or area of growth.
This may be the right fit when you are entering a new stage, redefining your role, developing your leadership, strengthening your team, or working through a collection of connected decisions
A dedicated session for one question, decision, opportunity, or challenge that needs concentrated attention.
You bring what is on your mind. We will examine the whole picture, identify what may be getting overlooked, and clarify a practical way forward.
PARTNERSHIP THAT MEETS YOU WHERE YOU ARE
Support shaped around the season you are in.
THE EXPERIENCE
Kindness, candor, and the right question at the right time.
"Working with Lacey Haegen over the last two years has been one of the best investments we’ve made in Make It Home. Her leadership coaching sharpened how I run a team of 13, and her marketing guidance gave us a clear plan and a stronger voice for reaching donors and customers. She also helped us develop training manuals and this helped our staff build skills that stuck. Her support has been central to the growth we’ve seen."
Angie Oven
CEO, Bridal Gallery Salem
"I’ve used Lacey as my business mentor for five years. As a mentor myself, I have high standards and like many entrepreneurs, I have strong ideas about what I think is best. Lacey has a magical power to help me to over my own truth, make suggestions, and tune me up when needed. She reads me well and knows exactly what style of coaching to bring to a session. I’m doing the work and Lacey has helped me reach higher levels every year in my business and personal life. She works with my general manager as well and she is truly developing into an amazing leader for our team.
Lacey has the perfect combination of kindness with a firm touch when I need it the most."
Lindsey Maureen Jones
Founder & CEO, Lindsey Jones Makeup Artistry & Nano Brows
"There is something truly magical about Lacey. It’s not just her technique, but her ability to listen deeply, read between the lines, and hear what you may not even realize you’re saying.
Her genuine curiosity can take what feels like an ordinary conversation and uncover something so poignant and unexpected that it completely shifts the way you see yourself. I walked away from our session with an insight I couldn’t stop thinking about, and it opened the door to an entirely new level of self-discovery.
Lacey has a rare gift for helping you uncover what’s been there all along, just waiting to be seen."
Melissa Hart Woods
CEO, The MHW Group
Executive Business Strategist
"I came to Lacey because fear was keeping me from actually doing it. I started working with Lacey because I knew I was capable of taking my business to the next level, and I knew what I should be doing, but I had these huge, almost crippling fears around actually doing it. I couldn’t understand why I couldn’t just push through them. Through our work together and the NLP tools she’s taught me, I’ve been able to uncover and change thought patterns I didn’t even realize were holding me back. The result has been incredibly tangible: I’m finally offering services I had been afraid to pursue, I feel much more confident in my decisions, and my business is making more money than I’ve ever made in my entire life."
Carolyn Flannery
CEO and Founder of Make It Home Bay Area
"We had the pleasure of working with Lacey during a pivotal time in the growth of Little Wishes. We were transitioning from a grassroots nonprofit to a much larger organization, and Lacey was truly the Swiss Army knife we needed to help us get there! This was no small step. It was a tremendous leap that required us to rethink our organizational structure, bring on key leadership positions, and develop a long-term strategy to sustain our growth. Lacey dove into every aspect of our organization, taking the time to truly understand who we are, how we operate, and where we wanted to go. She developed a thoughtful, detailed strategic plan and helped us find an exceptional nonprofit CFO, presenting several highly qualified candidates along the way. Little Wishes is a unique nonprofit, working with seriously ill children and families facing incredibly sensitive circumstances, so finding someone who could balance sharp business instincts with genuine compassion was especially important. Lacey understood that balance beautifully. On a personal level, working with Lacey was equally valuable. She is an incredibly strong, intelligent, and knowledgeable woman who challenged and inspired me to become a stronger leader myself. What impressed me most was her remarkable intuition about people. She has an almost uncanny ability to understand personalities, anticipate challenges, and navigate complicated situations with both confidence and sensitivity. You would think she had a doctorate in psychology! Lacey has that rare combination of strategic brilliance, emotional intelligence, and the ability to actually get things done. She helped us put important pieces of the puzzle together at a time when we needed it most, and Little Wishes is a stronger organization because of her."
Laura Euphrat
CEO and Co-Founder of Little Wishes
"I highly recommend adding her to your arsenal of secret weapons. Lacey has experience as a founder, has grown her own business, scaled it and sold it. She coached for years and has seen many of the common blockers that business owners face. That means she knows what makes business owners successful and what keeps them in the same frustrating cycles. She can flex into financials, strategy, planning and Human Resources. Pretty much wherever you are stuck, she has had the experience to shake you loose and help you discover the path to the next level. Business ownership is not linear. It’s hard. It can be lonely. Having her in your pocket is an amazing asset. I’ve been able to grow and improve internal and external operations as a direct result of working with Lacey. Highly recommend!"
Cynthia Dalton
CEO, LeadGrow
"I worked with Lacey when she was helping a wonderful nonprofit that supports children in hospitals through a big moment: its longtime CFO was retiring, and the leadership and board were ready to invest in a stronger financial foundation for a growing organization. Lacey was thorough in a way I rarely see. She listened to everyone, documented every piece of the role, and laid out clear, thoughtful options so the board could choose with confidence. When my firm stepped in, she had prepared everything so beautifully that we hit the ground running from day one. She brings real heart to her work and truly cares about the people and the mission. I'd recommend her to anyone facing a big next step."
Aimee Little
CEO, NPI Partners
YOUR NEXT STEP
What are you carrying?
Maybe you are making a decision that affects the future of your business.
Maybe you are growing into a new kind of leader.
Maybe what once worked no longer does—or an idea you cannot ignore is asking to be explored.
You do not need to arrive with a perfectly defined goal. Bring the business, the question, or the thing you keep circling back to.
We will begin there.
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